Laith Al-Ramahi
Creative Director & Filmmaker, based in Dubai, United Arab Emirates.
Creative director and filmmaker based in Dubai. Ten years directing films, campaigns and branded content for brands across the Middle East and beyond.
About
I lead creative for some of the biggest brands in the region by day. By night I am a
filmmaker, photographer and football coach with two championship wins. The job title
changes. The obsession does not.
Over 10 years directing, 50+ awards and selections, work screened across 4 continents.
Selected work
A selection of films and campaigns directed for brands across the region and beyond.
Inflight Entertainment, 2025. Client: Emirates. Role: Creative Lead.
Emirates ice Inflight Entertainment. Leading creative concepts, pitches and content for one of the world's most-watched entertainment platforms, reaching millions of passengers at 40,000 feet.
Activation, 2025. Client: du Telecom. Role: Creative Director.
Live across the UAE, without a single drop. Led the creative campaign behind du's official Guinness World Record for the longest promoted TikTok livestream: 48+ hours, one phone, zero backups, all seven emirates.
Creative Leadership, 2023. Client: The Digital Tree. Role: Creative Director / Head of Production.
From zero to 140K without spending a dirham on ads. As Creative Director and Head of Production at The Digital Tree, led content and campaigns across tech, sports and culture for 16 months.
AI Creative, 2025. Client: Spec Commercials. Role: Creative Director / Designer.
I say AI, you say .... Spec campaigns built to see how far AI can push a big idea before it breaks, covering Ardee Downtown, Sensodyne Masterpieces, Heinz The Third Wheel and Popeyes Happy Dips.
Social Media Campaign, 2025. Client: Mleiha National Park. Role: Director / Creative Director.
Where the desert holds ancient memory. Monthly content calendars and one-off campaigns such as Emirates Women's Day, spanning video, carousels, design and reels.
Brand Film, 2025. Client: Sawalif Tech. Role: Creative Director / Film Director / Editor.
Technology is not cold, it is the new wonder. A cinematic brand film establishing Sawalif Tech's voice as a bold, future-forward tech content platform.
Social Media Campaign, 2024. Client: Maison Des Fleurs. Role: Creative Director / Director.
Say it with flowers. A Valentine's social campaign for Maison Des Fleurs focused on the ritual of choosing the right bouquet and the care behind the gesture.
TVC, 2023. Client: Daman Insurance. Role: Creative Director / Film Director.
Convenient hearing loss. A comedy spot for Daman that skips the sentimentality: an elderly husband who conveniently cannot hear a single chore, until his wife catches him dancing.
Campaign, 2024. Client: Personal Work. Role: Creative Director.
The empty lane speaks louder than any medal. A campaign highlighting the absence of Palestinian athletes at the 2024 Olympics. The empty lane symbolises voices silenced.
Documentary Film, 2024. Client: Personal Work. Role: Director / Writer.
Some prisons have no walls. Five men, four years, one abandoned oil tanker. The story of seafarers who remained adrift under impossible circumstances.
Documentary Film, 2021. Client: Al Ain Classic Cars Museum. Role: Director / Writer / Editor.
What drives us is rarely what we say it is. With three weeks to spare, Captain Rashid and his crew at the Al Ain Classic Cars Museum take on the challenge of resurrecting a classic engine.
Short Film, 2021. Client: Personal Work. Role: Director / Writer.
Light at the end is not always the exit. A short film built around a single location and the psychological weight it accumulates. Claustrophobic by design.
TVC, 2022. Client: UAE Smart Government Services. Role: Director / Writer.
Time does not pass, it accumulates. A commercial mini-film about the value of UAE Smart Government Services.
Documentary Film, 2019. Client: Image Nation Abu Dhabi. Role: Director / Writer / DOP.
Every story begins before the first word. A quiet film about the moment before creation and the weight of the blank page, following Ghaliaa, one of the biggest voices in Arab music.
Frequently asked questions
Who is Laith Al-Ramahi?
Laith Al-Ramahi is a creative director and filmmaker based in Dubai, United Arab Emirates. He has spent over ten years directing films, campaigns and branded content for brands across the Middle East and internationally.
What does Laith Al-Ramahi do?
He works as a creative director, film director and creative lead. His work spans brand films, TV commercials, documentary films, social media campaigns, activations and AI-driven creative.
Which brands has Laith Al-Ramahi worked with?
Emirates, du Telecom, Daman Insurance, Mleiha National Park, Maison Des Fleurs, Sawalif Tech, Al Ain Classic Cars Museum, Image Nation Abu Dhabi and UAE Smart Government Services.
Where is Laith Al-Ramahi based?
Dubai, United Arab Emirates. He works across the UAE and the wider region, and his work has screened on four continents.
How do I contact Laith Al-Ramahi?
By email at r.laith27@gmail.com, or through LinkedIn at https://www.linkedin.com/in/ramahi27/.
Does Laith Al-Ramahi direct documentaries?
Yes. His documentary work includes Floating Prison, about seafarers stranded on an abandoned oil tanker, The Motor, filmed at the Al Ain Classic Cars Museum, and First Note for Image Nation Abu Dhabi.
What is Laith Al-Ramahi known for?
He led the creative campaign behind du's official Guinness World Record for the longest promoted TikTok livestream, and is creative lead on inflight entertainment content for Emirates. He has over 50 awards and festival selections.
Can I hire Laith Al-Ramahi as a creative director in Dubai?
Yes. He takes on creative direction, film direction, brand campaigns, commercials and documentary projects. Enquiries can be sent to r.laith27@gmail.com.
Contact
Email: r.laith27@gmail.com
Phone: +971564857107
LinkedIn: https://www.linkedin.com/in/ramahi27/
Elsewhere
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